How should employers get the talent they need from social media?
The use of social media is no small phenomenon. Facebook has 550 million unique monthly visitors, Twitter has about 90 million unique visitors, and LinkedIn has about 50 million unique visitors, according to eBizMBA Rank for September 2010. The percentage of American Internet users visiting social-networking sites monthly increased by nearly half, from 40% in 2008 to 59% in 2010 and is projected to reach 69% by 2014.
With that type of potential audience, is social media a viable channel for recruiting activities? And if so, how should employers approach social media for employer branding, recruitment, and internal communications?
We sought the answer to those questions from both the general online population and HR professionals.
The Bernard Hodes Global Network surveyed students in four countries: United States, United Kingdom, Singapore, and China. This study shows that the majority of students in each of these countries visits social networking sites at least once a week, considers career advancement a key element of the employer brand, plans to attend multiple campus presentations, and views the campus presentation as the beginning of an on-going dialogue with employers. This is good news for employers who are striving to create a uniform, global approach to campus relations.
This study confirms that students across the globe share remarkably similar concerns, issues, hopes, and aspirations as well as preferences in how they interact with employers. Yet, while students have much in common, it is still important to consider the dissimilarities when deploying a campus recruitment strategy within distinct cultures especially with regard to social media venues and the etiquette of candidate relations.
This quarterly Health Care eNewsletter features articles, news, views and updates on the state of health care talent. In addition to exploring the days important headlines, each issue also features the Hodes Health Care Ad Hiring Highlights, a roundup of the unique selling points being featured by facilities around the country.
The use of social media is no small phenomenon. Facebook has 550 million unique monthly visitors, Twitter has about 90 million unique visitors, and LinkedIn has about 50 million unique visitors, according to eBizMBA Rank for September 2010. The percentage of American Internet users visiting social-networking sites monthly increased by nearly half, from 40% in 2008 to 59% in 2010 and is projected to reach 69% by 2014.
The Bernard Hodes Global Network surveyed students in four countries: United States, United Kingdom, Singapore, and China. This study shows that the majority of students in each of these countries visits social networking sites at least once a week, considers career advancement a key element of the employer brand, plans to attend multiple campus presentations, and views the campus presentation as the beginning of an on-going dialogue with employers. This is good news for employers who are striving to create a uniform, global approach to campus relations.
