The Bernard Hodes Global Network surveyed students in four countries: United States, United Kingdom, Singapore, and China. This study shows that the majority of students in each of these countries visits social networking sites at least once a week, considers career advancement a key element of the employer brand, plans to attend multiple campus presentations, and views the campus presentation as the beginning of an on-going dialogue with employers. This is good news for employers who are striving to create a uniform, global approach to campus relations.
This study confirms that students across the globe share remarkably similar concerns, issues, hopes, and aspirations as well as preferences in how they interact with employers. Yet, while students have much in common, it is still important to consider the dissimilarities when deploying a campus recruitment strategy within distinct cultures especially with regard to social media venues and the etiquette of candidate relations.