How should employers get the talent they need from social media?
The use of social media is no small phenomenon. Facebook has 550 million unique monthly visitors, Twitter has about 90 million unique visitors, and LinkedIn has about 50 million unique visitors, according to eBizMBA Rank for September 2010. The percentage of American Internet users visiting social-networking sites monthly increased by nearly half, from 40% in 2008 to 59% in 2010 and is projected to reach 69% by 2014.
With that type of potential audience, is social media a viable channel for recruiting activities? And if so, how should employers approach social media for employer branding, recruitment, and internal communications?
We sought the answer to those questions from both the general online population and HR professionals.