SEO

Rethinking the Generation that's Changing the Workplace
 

The past two years have seen much social upheaval, both in the U.S. and abroad. From the Arab Spring revolutions to the Occupy Wall Street protests, the status quo is being challenged by the dissatisfied, with the youth of the world often leading the charge. But what does this mean for employers? Will younger workers be storming the Bastille of Corporate America? The latest research indicates otherwise. But to really understand the newest generation in the workforce, we have to go back to its roots.

Our new white paper, A New Look at the Millennials does just that. By taking a look at where the Millennials have been and how they've changed, the paper offers employers insight into the attitudes and behaviors of this passionate generation.

Download the report below, or contact us today to for more information.

Great Expectations: The Latest Employer Branding Research
 

Your success as an employer – finding, keeping, and engaging the talent that fits your organization and drives your bottom line – is directly connected to the effectiveness of your employer brand. But how do organizations today define that success? Do they expect to see returns beyond the most direct measures of hiring cost and retention? Do they see a connection from their Employee Value Proposition and brand strategy to their performance in the marketplace?

Bernard Hodes Group recently answered those questions in a broad survey of today’s employers. Our results discover and report on U.S. employers’ current expectations and measurement practices as they relate to employer branding.

The result is our proprietary research report: The Growing Value of Employer Brands.

Download the report below, or contact us today to for more information.

How should employers get the talent they need from social media?

The use of social media is no small phenomenon. Facebook has 550 million unique monthly visitors, Twitter has about 90 million unique visitors, and LinkedIn has about 50 million unique visitors, according to eBizMBA Rank for September 2010. The percentage of American Internet users visiting social-networking sites monthly increased by nearly half, from 40% in 2008 to 59% in 2010 and is projected to reach 69% by 2014.

With that type of potential audience, is social media a viable channel for recruiting activities? And if so, how should employers approach social media for employer branding, recruitment, and internal communications?

We sought the answer to those questions from both the general online population and HR professionals.

"I thought social networks were just for kids?" "Do we need a blog?" "Is social media the only marketing we need?" Questions and misconceptions abound when it comes to social media and recruiting. This convenient guide brings facts to the forefront in explaining social media strategies.