"The Business Case
for Employer Branding"
by Paul Austermuehle
Reflecting our deep involvement in the employer brands of our clients, Bernard Hodes Group is both an originator and purchaser of research related to the operational impact of branding.
In this white paper Hodes SVP of Employer Branding Paul Austermuehle provides an approach to financially sound budgeting for employer branding activities. In order to create budgets with a strong business case, it is important to start with a clear idea of the expected financial ROI.
The first section of The Business Case for Employer Branding explores a variety of financial outcomes deriving from employer brand investments. The second part targets metrics and key performance indicators that can be used to frame the budgeting process. The third segment describes a viable budgeting model and provide samples of application.
The Business Case for Employer Branding
Part 1: The Financial Side of Employer Branding
Part 2: Metrics + Objectives
Part 3: Building Budgets Based on Employer Branding Objectives
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